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Husband, father, brother, and son Nick Brewer ( Adrian Grenier) appears one day in a viral video, holding a series of signs that say “I ABUSE WOMEN” and “AT 5 MILLION VIEWS, I DIE.” The video burns through the Internet, amassing thousands of clicks in minutes, taking over news networks, and becoming the only one thing anyone is watching on their phones, tablets, computers, or TVs. So, total clickbait.The miniseries from Australian creators Tony Ayres (whose name you may recognize as being affiliated with another buzzy, goofy show called “The Slap”) and Christian White follows a family caught up in a bizarre, only-of-this-moment mystery. In practice, it was a bunch of red herrings precisely engineered to get you to keep watching, whose final message was something along the lines of, er, Adrian Grenier actually was a great guy and lonely older women are dangerous. By naming this show Clickbait, Netflix was kind of promising the opposite-that this series wouldn’t be clickbait but a sophisticated commentary on the clickbait-y world in which we live. The definition of clickbait is something that grabs you with a tantalizing promise and then fails to deliver on it. One last question: So was Clickbait clickbait? Ed attacked Nick, and she helped him cover it up.ĭamn, OK, would not and could not have guessed that one. After Simon let Nick go, Nick figured out that Dawn was responsible and went to confront her. It was only when Ed discovered her secret and demanded that she stop that she got so upset that she didn’t talk Sarah Burton down from her suicide threats. Dawn was catfishing women, but she wasn’t actually out to hurt anyone. Pixar’s New Short Deserves to Wear the Cone of Shame

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Pixar’s New Movie Is So Bad It Makes Me Worry About the Studio’s Future She must have been pretty good at technology, despite sucking at Photoshop? Maybe she learned as she went.

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And before she knew it, she’d gotten totally wrapped up in catfishing a bunch of ladies, so much so that she knew how to use deepfakes to convince them they were really talking to him. Married but childless, Dawn was sad and lonely, so when she found Nick’s dating profile-which he only started out of frustration after his wife’s affair-she decided to have some fun. It was … Dawn, the kindly-seeming older lady admin who’d been present in the background all along. This would be someone who was able to both plant a bunch of files on Matt’s computer and had access to all of Nick’s photos in the first place. Who was catfishing all these ladies? And did that person kill Nick?įor a minute, Clickbait has us convinced that it was Nick’s co-worker, Matt, but it turns out that it was someone else in Nick’s office who had access to their computer network (and Matt had an affair with one of the students on his team but, uh, is otherwise not a bad guy).