Jim believed that the Big Pine site was essential for commercial shipping. However, the only restaurant that manufactured the pies was Greene Street, which he visited first. Allison, Jim’s girlfriend, handled a limited number of transactions as well as all of the delivery. Marcus chose to go to Big Pine, the Key West Key Lime Pie’s second location. She was in charge of procuring supplies, hiring employees, managing human resources, and resolving employee difficulties. Marcus quickly understood Tami was an unappreciated and underpaid employee. Tami, one of the employees, took control and placed an order for the shrinkwrap they need. Jim screamed at the staff and tossed a water bottle at them, calling them liars. Jim was warned that they had been running short on supplies for weeks and that they may not be able to afford to acquire more. When Jim informed him it was prepared using a prefabricated crust, powdered pie filling, and condensed milk, he was disappointed.Įmployees in the kitchen were arguing over running out of shrinkwrap. Marcus was also curious about the ingredients and wanted to try the award-winning pies.

The business was packed with things that weren’t created in-house and had a poor profit margin, which Marcus recognised right away. When Marcus visited the Key West Key Lime Pie Company’s two locations, he instantly identified a number of challenges that were contributing to their lack of success.

Key west key lime pie